The new uniform designs, Air India claimed, were developed in close consultation with its cabin crew representatives and the airline's In-flight services team.
Air India unveiled the new uniforms for its cabin and cockpit crew, designed by renowned designer Manish Malhotra on Tuesday. The private air carrier said in a statement that it would introduce the uniforms in a phased manner over the next few months, the starting point of which would be the entry of service of Air India's first Airbus A350 aircraft.
"Air India's crew uniforms are amongst the world's most storied in aviation history, and we firmly believe that Manish Malhotra's innovative ensemble will script an exciting new chapter for Air India's future narrative," CEO and Managing Director of Air India Campbell Wilson said.
Introducing our new Pilot & Cabin crew uniforms, an ode to Air India’s rich history and a promise of a bright future.These uniforms, envisioned by India’s leading couturier @ManishMalhotra, features three quintessential Indian colours – red, aubergine and gold, representing the… pic.twitter.com/Pt1YBdJlMN
— Air India (@airindia) December 12, 2023
The crew's new uniform perfectly captures the essence of the airline's new identity, among others, he said. The crew's new uniform perfectly captures the essence of the airline's new identity, among others, he said.
The new uniform designs, Air India claimed, were developed in close consultation with its cabin crew representatives and the airline's In-flight services team, who also conducted an extensive testing exercise for the new designs. The cockpit crew's uniform features a classic black double-breasted suit with a print inspired by the Vista, signifying professionalism, timelessness, and the gravitas of the flying profession.
Malhotra said that the objective behind making the uniforms was to "capture the essence of India's diverse culture and traditions while also embodying a modern and sophisticated look" and hoped that the uniforms would leave a "lasting impression" on everyone.
"My aim was to create uniforms that capture the essence of India's diverse culture and traditions while also embodying a modern and sophisticated look. By incorporating quintessential hues that are symbolic to India, I hope that these uniforms not only make the crew feel proud but also leave a lasting impression on the guests, representing the warmth and hospitality that India is known for," he said.
(With inputs from PTI).
Story continues below Advertisement
Get ₹100 cashback on checking your free Credit Score on Moneycontrol. Gain valuable financial insights in just two clicks! Click here
Air India unveils new uniforms for crew designed by Manish Malhotra. Watch - Moneycontrol
Read More
No comments:
Post a Comment