Adani group set for digital foray, to build a super app - Economic Times

Adani group is all set for a foray into the digital world as the chairman held its first internal meeting with employees of Adani Digital Labs, the youngest arm of the billionaire Gautam Adani-controlled conglomerate.

“We must be the Ferrari of the digital world,” the chairman said addressing an audience of about 80 young employees.

“We must design the app for every human in India across the vast ecosystem.”

The group will soon launch a supper app, which will aim to club all consumers of the group companies paving the way for digital transactions in a unified platform.

This means, while a customer of Adani Port can use it to transact, another one from Adani Green too will be able to engage on the same platform.

“We will build most influential and profitable super app in the world,” Adani said in a town hall.

The group appointed Nitin Sethi as Chief Digital Officer for consumer business on April 1 this year. Digital Labs is hiring people now.

“It took me less than 30 minutes to decide that we must be a player in this space,” the chairman said. The group has 400 million consumers that engage with multiple levels of Adani products and service.

Adani Digital Lab is billed as a path of Adani Enterprises, which is one of the largest parent incubators in the world. Across the group companies, consumers are growing at 15%. It aims to onboard every (Adani) consumer on the proposed digital platform.

The chairman believes that the app should be handy to every class of consumers including students, grandmothers, shopkeepers, farmers and food-stall owners.

Sagar Adani, the chairman's nephew and Jeet Adani, his son have been entrusted to spearhead the digital invasion.

“I have personally asked Sagar and Jeet to be engaged with each of you,” said the chairman, asking every employee to share their ideas with him directly.

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Adani group set for digital foray, to build a super app - Economic Times
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